June 23, 2020

Boomtown partners with RetailNext to roll out ShopSafe Initiative


Boomtown is proud to announce our partnership with RetailNext to implement data-driven technologies nationwide that will assist in phased economic re-openings. The metrics include traffic per square foot, occupancy per square foot and average time inside a retail venue, among other data.

“RetailNext, with support from a consortium of private enterprise companies, retailers, and property owners, has created ShopSafe – a not-for-profit enterprise focused on getting American retail businesses open again with infrastructure to deliver real-time occupancy data for shoppers to better understand precautionary measures in place,” the company said in a statement today. “This free framework delivers transparency to crucial occupancy metrics to help guide safer experiences in physical stores.”

Boomtown will specifically help with nationwide field service installations of real-time monitoring technology at multiple retail locations. Read the full article here.