How Banks Can Effectively Orchestrate Stablecoin Customer Journeys

Stablecoins are moving fast, prodding banks to focus on operational opportunities and challenges within this emerging real-time payment channel. Once a fringe innovation, at the time of this writing, more than $300 billion in stablecoin currency is in circulation and is expanding use cases in cross-border payments, treasury operations, crypto custody and asset settlement.

Banks globally are exploring how stablecoins can be used to service clients, improve and speed up internal processes and complement existing payment systems. With recent regulatory announcements that bring clear direction to the use of stablecoins by industry giants like Fiserv, PayPal, and J.P. Morgan Chase, moving forward with their use, it’s becoming more certain that stablecoins will be added to mainstream banking and payment operations.

Overall, J.P. Morgan Global Research projects the stablecoin market could hit $500–750 billion in the coming years.

The Stablecoins Landscape Is Evolving

First, what is a stablecoin? Stablecoins are a type of cryptocurrency that maintain a stable value by being pegged to a national currency like the U.S. dollar. This makes them a "digital dollar" that is less prone to the volatility of other cryptocurrencies.

What has led to the fast-tracking of stablecoins? In July 2025, the GENIUS Act was signed into law. It’s the first federal law to define a stablecoin framework, outlining licensing and operational standards, reserve backing, audit trails and other regulatory concerns.

At the same time, banks and infrastructure providers began announcing partnerships with issuers. Fiserv’s stablecoin initiative will make stablecoins available to its banking clients in months. Banks like J.P. Morgan Chase, Wells Fargo and other industry giants are exploring their own branded stablecoins and tokenized payment programs.

The Advantages of Stablecoins in Banking

Stablecoins are attractive to financial institutions for several reasons:

Faster cross-border payments - in seconds vs. days
Lower transaction costs than wire transfers or SWIFT
24/7 processing vs. limited banker’s hours
Programmable, allowing banks to set conditions for automations, escrow and multi-party payments
Used as digital cash for tokenized asset financial activity
Enable banks to on and offramp Crypto assets

Rather than an investment vehicle, owning a stablecoin is somewhat like holding a very versatile debit card. It allows, according to the pitch, the holder to put their capital to use in innovative and efficient new ways.

Many global banks will be able to better serve their corporate clients through the extension of stablecoins.

But delivering these capabilities at scale - securely, compliantly, and efficiently - requires new operational capabilities, especially in how banks coordinate between internal systems and teams.

Stablecoin Orchestration Goes Beyond The Blockchain

Facilitating the actual blockchain transfer is one part of the stablecoin journey, but the transaction lifecycle contains many other steps, touchpoints and stakeholders across the banking ecosystem, from the client request through to the on-chain movement and reconciliation. These workflows are not yet established in most bank ecosystems, and the question becomes, what is required to manage stablecoin transactions at scale?

Some of the questions for banks are:

What technologies are required?
How do they connect and wrap around the core?
How will stablecoins be integrated - or not - into existing workflows?
What knowledge and support do teams need?
How do banks see every step in this complicated journey and ensure they are managed properly without introducing more risk?

Journey mapping is crucial for answering these questions. It provides a visual roadmap of the entire customer experience, from the initial outreach to final account activation. By meticulously mapping each step, banks can identify potential friction points, eliminate data silos, and ensure every team member has the necessary context for customer engagement.

How to Streamline the Stablecoin Journey

Banks have many pieces of IT infrastructure to enable stablecoin offerings: core banking platforms, compliance engines, ERP systems, custodians, wallet infrastructure and payment rails.

But what’s not yet in place is technology that connects all of the stablecoin processes, technology, workflows and stakeholders into a cohesive single view that can be effectively managed. Orchestration platforms are ideal to address the visibility and management of stablecoins by empowering banks to:

Design and then manage internal workflows and external customer-facing steps as they move across treasury, compliance, operations and finance
Integrate the customer data and interactions from both traditional and blockchain-based systems into one real-time data layer
Set conditional logic, like pausing transactions that exceed risk thresholds or releasing payment only upon delivery
Monitor the end-to-end status of each transaction in real time
Provide full audit trails, required for regulatory and internal oversight
Provide team members with visibility into Stablecoin as a Service providers and deliver knowledge in context when they need it

What Technology Do Banks Require for Stablecoin Use Cases?

This doesn’t require a multitude of new tools; it requires just one. A journey orchestration platform. It’s the ideal solution because it is designed to connect bank systems and teams in real time —and offers no-code flexibility to revise workflows immediately as regulations, client needs or market conditions evolve. A modular orchestration platform can seamlessly integrate into legacy systems without disrupting core operations.

As stablecoins race towards broader adoption, banks have to first review internal processes and make adjustments so they can take advantage of this innovative payment channel.

Five Questions To Determine Stablecoin Readiness

1. Can the bank monitor a stablecoin transaction from initiation to settlement at every touchpoint?

If treasury initiates the transaction, compliance needs to approve it, operations coordinates it and finance reconciles it—can everyone see the same status, in real time?

2. Are compliance checks integrated into the journey flow?

The GENIUS Act requires compliance activity to be embedded in the transaction. Banks need to consider how to incorporate AML, KYC, and risk screening into each step, with capabilities to pause or reroute transactions when needed and based on fraud analytics.

3. Can the bank integrate blockchain-based systems into traditional infrastructure?

Stablecoin issuers, blockchain networks, and wallets must connect smoothly with ERP platforms, GL systems, and payment off ramps such as SEPA. Manual handoffs introduce delays and risks.

4. Does the bank already have automated approval and exception-handling workflows?

Manual reviews will not be sustainable when banks begin facilitating thousands of transactions. Banks will require platforms that can incorporate automations and rules-based logic and routing to handle all potential steps in stablecoin journeys.

5. Can the bank produce a complete, timestamped audit trail for each transaction?

Regulators will be focused on transparency and traceability, so audit functionality must be built into technology proactively.

Use Case: An Example of a Stablecoin Customer Journey

Let’s walk through a real example: a bank handling a $25 million USDC transfer for a multinational corporate client funding operations in Asia. Here’s how a typical stablecoin transaction can look, and how orchestration technology enables a smooth flow and full visibility and management.

Step 1: Client Request

A corporate client submits a transfer request via the bank’s digital channel, which details the destination, amount and timing. The platform automatically launches a pre-built journey template based on the use case.

Potential systems involved: Client portal, CRM, ticketing
Actions orchestrated: Data collection, workflow initiation, stakeholder notification

Step 2: Treasury and Risk Review

The bank’s treasury team receives the request and reviews liquidity and cash management impact. If the amount exceeds a certain threshold set by the bank, risk or CFO approval is automatically triggered.

Systems involved: Treasury platform, ERP, Core
Actions orchestrated: Rule-based routing, real-time approvals, and conditional checks

Step 3: Compliance Checks

Real-time AML/KYC screening is done on the recipient wallet and counterparty jurisdiction.

Systems involved: Compliance engines, external watchlists
Actions orchestrated: Risk scoring, pause-and-resume workflow, compliance escalation

Step 4: Fiat Transfer and Stablecoin Minting

Once approved, the fiat money is moved to the stablecoin issuer. The issuer mints an equal amount in stablecoins (1:1) and transfers it to the bank’s wallet on the blockchain.

Systems involved: Core banking, issuer API (e.g., Circle Mint), wallet infrastructure
Actions orchestrated: Wire tracking, minting confirmation, blockchain transaction hash capture

Step 5: On-Chain Transfer to Client

The bank transfers the stablecoins to the client’s designated wallet and updates stakeholders with status, transaction details and estimated confirmation time.

Systems involved: Wallet, blockchain explorer, notifications system
Actions orchestrated: Smart contract execution, confirmation logging, client communication

Step 6: Redemption and Settlement

If the client chooses to redeem the stablecoin for local currency, the bank initiates a redemption via the issuer, triggering SEPA or local transfer to the subsidiary’s account.

Systems involved: Issuer APIs, FX engine, SEPA rails
Actions orchestrated: Redemption initiation, FX rate locking, fund settlement

Step 7: Reporting and Reconciliation

A complete audit trail is automatically generated, and data is synced with internal finance systems for reconciliation, liquidity reporting and compliance documentation.

Systems involved: ERP, GL reporting platforms
Actions orchestrated: Audit log creation, SLA performance reporting, exception handling

What Capabilities Should Banks Seek to Orchestrate Stablecoins?

To scale stablecoin activity effectively, banks need more than APIs and wallets. They require platforms to:

Visualize and Automate Multi-step Workflows
Enable operations or treasury teams to design, manage, and adapt workflows without writing code.
Connect Legacy and Other Modern, Stablecoin Systems
Seamlessly connect core banking, treasury, ERP, compliance tools, wallet infrastructure, and blockchain networks with real-time data flow.
Leverage Automations and Business Logic to Personalize Decisions
E.g., pausing minting and routing to compliance when AML thresholds are met.
Provide Real-Time, Stakeholder-Level Visibility
Deliver live status updates in place to treasury, compliance, operations, finance and client-facing teams—not hidden in emails or siloed point systems.
Maintain Complete Audit Trails
Ensure every system handoff, decision, and action is logged and easily reviewable.

Conclusion

Stablecoins are heralding a greater shift toward real-time finance and integration of Crypto into everyday banking. But leveraging that potential requires agile technology and dynamic workflows that connect disparate people and systems.

OvationCXM is a CX orchestration platform that allows banking providers and fintechs to design and manage complex customer journeys across their business ecosystem, removing silos and friction and unlocking efficiency and transparency - all vital to scaling stablecoin customer journeys.

View how we orchestrate stablecoin customer journeys.

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