OvationCXM vs. Marketing Automation Platforms.

TRUSTED BY THE WORLD'S BEST TEAMS

Many SaaS marketing automation platforms, including Salesforce Marketing Cloud, HubSpot's Marketing Hub, and Marketo, offer "customer journey orchestration" focused on front-end digital marketing journeys.

And that's great, but is it what you need if you’re looking to solve for broken handoffs, poor visibility across departments and external partners, and customer churn?

When to use Marketing Automation Platforms for Customer Journey Orchestration.

Yes

Low or no-touch customer communications

Static workflows that progress in a linear fashion across marketing teams

Pre-programmed marketing drip campaigns (including those that last for months)

Examining multiple paths and communication types using A/B testing

Multi-touchpoint interactions that need to be unified into a single experience

Multiple organizations are involved in the customer journey

Complete visibility into each customer’s end-to-end experience

Ability to engage in-the-moment with a customer in the context of their journey

Dynamic workflows that include internal processes and customer-facing processes simultaneously

For processes that internal users across teams need to complete to progress a journey

See How OvationCXM’s CXMEngine Stacks Up.

Don’t force your marketing automation platform to do what it was not designed to. With OvationCXM, you only need one platform, whether you are building marketing, onboarding, sales and support journeys.

Ease of implementation

Flexibility

Scalability

Drag-and-drop journey builder

Multi-step journey orchestration

Cross-ecosystem journey orchestration

Multi-organizational ecosystem collaboration

AI-Powered Knowledge Delivery

Visibility into a customer’s end-to-end journey

Ease of implementation

Low platform maintenance

ADA Compliance

Flexibility & Scalability

Unified case management

Single app panel

Cross-ecosystem journey orchestration

Real-time customer adjustments

Multi-organizational ecosystem collaboration

Fintech Connector Network

Knowledge Management

Knowledge Delivery

Ease of implementation

Low platform maintenance

ADA Compliance

Flexibility & Scalability

Unified case management

Single app panel

Cross-ecosystem journey orchestration

Real-time customer adjustments

Multi-organizational ecosystem collaboration

Fintech Connector Network

Knowledge Management

Knowledge Delivery

Ease of implementation

Low platform maintenance

ADA Compliance

Flexibility & Scalability

Unified case management

Single app panel

Cross-ecosystem journey orchestration

Real-time customer adjustments

Multi-organizational ecosystem collaboration

Fintech Connector Network

Knowledge Management

Knowledge Delivery

OvationCXM

Leading Marketing Automation Platform

What Sets OvationCXM Apart?

OvationCXM’s CXMEngine connects and delivers data from underlying technology and partner systems in real-time to support end-to-end customer journey orchestration, from pre-sales to onboarding, activation and servicing.

Real-time Customer View.

Take advantage of real-time customer visibility across their journey, even when they are with your partners. Employees, partners and even customers can see all the journey steps required for completion, which step they are currently on and what’s needed to progress.

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Drag-and-Drop Journey Building.

Build dynamic journeys that include internal and customer-facing workflows with all the steps, tasks and automations you need across your teams, departments and external partners.

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Connected Partner Ecosystems.

Enjoy continuous visibility of customers, even during interactions with trusted partners, through real-time data synchronization across organizations. Our pre-built connectors give organizations flexibility, scalability and complete control of their customer data.

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AI-Powered Knowledge & Conversations.

Leverage powerful AI-enhanced capabilities for greater automation and efficiency, including extracting and summarizing ecosystem data from third-party interactions, using quick contextual insights into customer and case histories to improve the quality of interactions and in-the-moment knowledge delivery based on a customer’s issue or query.

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Ready to Dive Deeper?

Speak to a member of our team today about how CXMEngine can help you take control of your customer experiences.

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