News & Updates

Boomtown & XUP Payments Partner To Provide Banks New Tools To Better Serve Commercial And Small Business Clients

Tiburon, CA, January 22, 2021 – XUP Payments (“XUP”), a leading payments innovator, and Boomtown, the leader in Customer Experience Delivery & Knowledge Logistics solutions, today announced their partnership to offer enterprise clients an unparalleled end-to-end customer experience for B2B services. This partnership provides banks and their business customers a more streamlined merchant process for sales, onboarding, activation, and servicing.

“There is significant opportunity for banks to improve their merchant processing solutions and capabilities. We’ve found that 92% of business banking clients source their merchant processing solution from a secondary bank or third-party provider,” says Craig Sobol, Chief Revenue Officer at XUP. “Our collaboration with Boomtown will empower banks to overcome technology, budget, and speed-to-market challenges to offer a holistic banking experience that drives deeper customer relationships.”

Chip Kahn, Founder and CEO of Boomtown, concurs, “Customer experience has become the most critical driver of growth, with more than 70% of enterprises now competing on the basis of customer experience. Competitive uniqueness today comes from changing the way customers traverse your enterprise – orchestrating elegant and personalized experiences across teams, partners, products, and platforms.”

Through this partnership, XUP and Boomtown can offer API-enabled modular services and pre-built integrations that will help banks increase conversion rates, accelerate revenue growth, and improve customer satisfaction and retention.

Banks who wish to transform the customer experience can reach XUP at or Boomtown at

About XUP

XUP, short for "drive transactions up", is a banking-as-a-service platform enabling banks to make their business clients' lives easier. Business owners want to focus on growing their business, and a simple way to manage their finances. Banks have kept merchant services - the payments lifeline - at arms’ length for far too long. XUP enables banks to rapidly take that customer experience back. This enables merchants to take payments and manage their financials all in one place – their bank.

XUP is headquartered in Charlotte, North Carolina. Visit XUP at

About Boomtown

Boomtown is the world’s first Knowledge Logistics company, the leader in providing businesses with the SaaS tools they need to deliver the right information to the right person at the right time. Boomtown helps enterprises deliver the customer experiences they imagine, exactly as they intend. Boomtown has enterprise clients in commercial banking, payments, healthcare, and technology.

Boomtown is headquartered in Tiburon, California. Visit Boomtown at

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