Research

When AI Agents 
Become the Customer

New research from OvationCXM shows how quickly finance teams are adopting automation and agentic AI and their expectations for secure, governed agent-to-bank workflows.

522 finance leaders say they want to use AI agents in banking. Read the research

Banks can own the agentic channel - or lose it to someone else.

Commercial customers already use automation. Next up are AI agents. Banks must have capabillty to receive and govern agentic workflows. The ones that can't face a blind spot: activity on their rails they can't see, control or explain. And lost relationships and revenue.

71% of finance leaders factor ability to use AI agents into bank choices.
Agentic connectivity is already shaping banking choices
69% of finance leaders would pay for bank-supported capability to use AI agents for banking.
Agent-led activity will provide a new revenue stream to banks
58% of finance leaders are comfortable using AI agents today for banking tasks.
A majority are comfortable, and it's even higher among current AI users
Single Journey Timelines

See internal workflows and customer-facing journey progress in one timeline.

Customer and Team Transparency

Keep business lines, vendors and customers on the same page.

Alerts & Triggers

Find out about problems early, and solve issues before customers abandon.

Proactive Insights

Gain in-depth analysis to detect issues and uncover hidden opportunities.

Segment and Personalize

Personalize journeys using CX and core data to strengthen banking relationships.

Automated Orchestration

Equip support agents with AI-powered knowledge, copilot and automations.

Plug into Legacy Platforms

Integrate with Salesforce, Fiserv and your other banking platforms.

Connect Tools & Teams

Coordinate data and tasks across internal silos and third-party partners.

Ecosystem-Wide Coordination

See and resolve issues quickly with ecosystem-wide transparency.

Wait! There's more data in the full agentic AI report.

Don't get left behind.
Get the specifics on how finance leaders plan to use AI agents for banking tasks so you can be prepared.

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Research Methodology

Fieldwork: The survey was administered by Centiment, an independent research panel provider, in April 2026. Respondents completed an online questionnaire.
Sample: 522 completed responses from finance professionals at U.S. companies. Question-level bases vary; conditional questions (such as Q10 on 24-month adoption plans, which was asked only of those not yet using agentic AI) have smaller bases, noted where relevant.
Defining "finance leaders": Throughout this report, "finance leaders" refers to respondents across the finance function: Finance/Accounting Manager or Director: 67%, Head of Finance or VP Finance: 10%, Controller: 10% , Other finance role: 6%, Chief Financial Officer: 5%, Treasurer: 2%