Research

When AI Agents 
Become the Customer

New research from OvationCXM shows how quickly finance teams are adopting automation and agentic AI and their expectations for secure, governed agent-to-bank workflows.

522 finance leaders say they want to use AI agents in banking. Read the research

Banks can own the agentic channel - or lose it to someone else.

Commercial customers already use automation. Next up are AI agents. Banks must have capabillty to receive and govern agentic workflows. The ones that can't face a blind spot: activity on their rails they can't see, control, or explain. And lost relationships and revenue.

71% of finance leaders factor ability to use AI agents into bank choices.
Agentic connectivity is already shaping banking choices
69% of finance leaders would pay for bank-supported capability to use AI agents for banking.
Agent-led activity will provide a new revenue stream to banks
58% of finance leaders are comfortable using AI agents today for banking tasks.
A majority are comfortable, and it's even higher among current AI users
Single Journey Timelines

See internal workflows and customer-facing journey progress in one timeline.

Customer and Team Transparency

Keep business lines, vendors and customers on the same page.

Alerts & Triggers

Find out about problems early, and solve issues before customers abandon.

Proactive Insights

Gain in-depth analysis to detect issues and uncover hidden opportunities.

Segment and Personalize

Personalize journeys using CX and core data to strengthen banking relationships.

Automated Orchestration

Equip support agents with AI-powered knowledge, copilot and automations.

Plug into Legacy Platforms

Integrate with Salesforce, Fiserv and your other banking platforms.

Connect Tools & Teams

Coordinate data and tasks across internal silos and third-party partners.

Ecosystem-Wide Coordination

See and resolve issues quickly with ecosystem-wide transparency.

Find your agentic banking gaps before someone else fills them.

Finance leaders have a 24-month plan to expand agentic AI use. Learn what finance leaders want to determine how to ensure you are ready to govern, control and audit agent-initiated workflows.

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Research Methodology

Fieldwork: The survey was administered by Centiment, an independent research panel provider, in April 2026. Respondents completed an online questionnaire.
Sample: 522 completed responses from finance professionals at U.S. companies. Question-level bases vary; conditional questions (such as Q10 on 24-month adoption plans, which was asked only of those not yet using agentic AI) have smaller bases, noted where relevant.
Defining "finance leaders": Throughout this report, "finance leaders" refers to respondents across the finance function: Finance/Accounting Manager or Director: 67%, Head of Finance or VP Finance: 10%, Controller: 10% , Other finance role: 6%, Chief Financial Officer: 5%, Treasurer: 2%