Case Study:

KeyBank

Industry: Banking & Financial Services

Founded: 1849

Employees: 17,000

Mission: KeyBank's mission is to empower its clients, communities and employees to thrive.

About KeyBank:

Headquartered in Cleveland, Ohio, KeyCorp is a Top 20 U.S. Bank. It is headquartered in Cleveland, OH and serves 15 states. It's earned a reputation for being a leader in innovation.

Challenges:

KeyBank, like most financial institutions, has been pushed to innovate quickly to meet evolving customer expectations. The bank built an ecosystem of fintech partners to help it accelerate its digital transformation. As a company devoted to customer-centricity, however, it recognized that small business customers were not receiving the high quality of service it was known for. This was leading to dissatisfaction and poor business outcomes.

How OvationCXM Helps:

KeyBank chose OvationCXM to address its customer experience challenges and using our platform, it has achieved significant results and positive business outcomes. Leveraging CXMEngine, KeyBank is now able to:

  • Deliver an enterprise view of clients
  • Connect data across systems
  • Prioritize and orchestrate customer requests
  • Orchestrate successful customer journeys
  • Deliver knowledge to associates quickly
  • Drive team efficiencies and better customer outcomes
Read the full
KeyBank
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