The only CX platform that
connects partners and AI to
customer journeys.

Our CXM platform fills a gap in existing CX technology. It provides tools to orchestrate three key things: ecosystems, customer journeys and AI. Ecosystems are the disparate teams and systems inside and outside an organization that fulfill parts of a shared customer's journey. Our solution unlocks the data silos in the ecosystem and connects them providing 360-degree customer views. This empowers more seamless, holistic experiences. Overlaying our journey building capabilities is in-platform AI that analyzes pain points and opportunities to deliver customer experience more effectively. When you add GenAI automations and co-pilot functions that replace manual actions, business outcomes skyrocket.

A customer relationship management platform (CRM) manages stages in the sales and marketing funnel to drive pipelines. It stores contact and relationship information, manages marketing campaigns, captures interactions, and identifies sales opportunities.

CXM platforms, in contrast, provide tools to orchestrate customer relationships from beginning to end, through their lifecycle, which span sales journeys to onboarding to support and servicing. CXM platforms, by nature, provide a comprehensive view of a customer that’s necessary to support the ongoing relationship for greater retention and satisfaction.

Highly regulated industries, like banking, are held wholly accountable for customer service, even if partnerships deliver parts of the customer journey. Having full sight lines into all interactions with customers through ecosystem connections is the only way to ensure CX delivery is compliant. Troubleshooting issues before they become complaints, by having full visibility of each journey step and customer contact, protects the brand and minimizes CX risk.

Our CXM platform complements existing tech stacks, acting as an orchestrator. It unlocks the valuable customer information within ecosystem silos so you can see and act on every touchpoint, wherever it happens. With this visibility, you can apply AI intelligence and CXM tools to remove friction and make it easier for customers to traverse your organization. This leads to deeper relationships and better business outcomes.