November 17, 2019

How to Grow Your VAR: Redefining "Value" for 2020 and Beyond


How to Grow Your VAR

As we make our way into 2020, changes in the value-added reseller (VAR) industry loom large.

Tougher competition and higher customer expectations are pushing VARs to shift their business model from transactional to a recurring revenue model. Sales teams must redefine their strategy to focus on customer retention—all while technology like big data and AI continue to evolve and play a central role in how VARs can set up services.

Next year and beyond, pivotal growth will come from utilizing advanced technology to provide customers what they need. In this eBook, we’ll look at the key trends that will have a major impact on VARs in 2020 and explore how to shape future VAR offerings to leverage them.

In this book we cover:

  • 2020 VAR industry trends
  • Vital software trends that VARs should watch
  • How VARs must evolve to meet changing business needs
  • How product activations are the key to recognizing near-term revenue
  • Unlocking recurring revenue with ongoing service and support
  • What this all means for the modern VAR